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WOMM is the most profitable marketing tool available today. Nothing will make you more money since is a free tool so anything that you receive from it is directly a positive return on investment.
The direct net impact results in more business deals done, a higher ROI compared to other marketing tools and reduced or lower costs compared to others. This will not only make you money by increasing your sales or deals, it will also improve your marketing strategy for many years to come.
1. FREE ADVERTISING
Yes, you’ve read right. It’s free! And because of it’s zero cost that it has the highest value. People are willing to market your product to their friends and family without you spending a penny. To keep them happy you should listen and look after them so they are always ready to recommend you.
2. REDUCED CUSTOMERS ACQUISITION COSTS
Getting these talkers is free. Your only job is to make sure that they keep enjoying your services and that they are well looked after and satisfied with your service. The more you do for them, the more they will advertise and recommend your services.
3. MORE SALES LEADS
Every potential customer that you might get is coming from a free and personal referral. Studies have found that a consumer trusts 78% of recommendations given by other consumers and that over 87% of consumers trust online reviews as much as personal recommendations.
4. MORE PRODUCTIVE SALES
A sale has more chance to be closed if the person who’s selling it is using positive word of mouth and is truly excited about the product. Not only they show their excitement but they can prove to have used your services or products and can be vital to convince other customers to enjoy and live the same experience as the person is recommending it.
5. LESS CUSTOMER SERVICE
Your costs in customer care will be reduced since as you interact with them and solve their queries, there will be less people needing to call and more people coming to get your products directly. It also builds some sort of trust of your brand and products since you are showing that you are there and that you care by answering and engaging in their questions.
6. BETTER RESULTS
Word of mouth marketing has always been there but never been called by its real name. If you think about it, is basically the placement of an Ad through a message that is then spread around through friends, family, work colleagues, or even in page reviews such as Amazon products.
7. STRONGER BRAND
Also, by sharing these reviews in places such as Amazon, Ebay or any other digital platform you are providing permanent ratings and public recommendations to the world that will also build a positive reputation around your business.