If you are serious about your marketing strategy, you should think about adding a product video to your website since it could increase conversion by 80% and lead to direct sales as well as build a relation of trust with your current and new customers.
Videos are also Google friendly since they help to gain longer exposure and increase time spent by visitors on your website which will give the right signals to search engines like Google that your site is relevant as has good content.
Additionally, is a very mobile friendly format since people nowadays prefer watching videos on the go and audience keeps getting bigger and better in these devices. This also helps to encourage social media shares.
With video marketing you have the opportunity to explain your products better and give useful information and tips that might be interesting to your audience and trigger emotions that let them to want to purchase your products.