Google Adwords is Google’s own tool for getting you to the front page of the Google Search. Unlike other advertising platforms that you need to guess your audience, in this case the audience is searching for you.
All you have to do is be on the front page. Sounds easy right?
Used right, Google Adwords can have a very high return of investment, to get there though you need to create an automated machine that it constantly working on getting you the right people to your website.