A subject line is your golden token to your potential client. People underestimate how important this feature is and they forget that their email will be opened depending on how good and appealing the subject line is.
In fact, over 30% of email recipients decide if they want to open an email depending on how appealing the subject line is to them.
1. KEEP IT SHORT
Short and sweet is the key! Almost half of the emails are opened on mobile first so try to limit your subject line to no more than 5-7 words.
Starting your subject line with a question is a great way of grabbing someone’s attention and might induce your recipients to open your emails. Don’t be afraid of being different or funny, they might feel curious and want to continue reading. Being unique will lead to a higher open rate and a higher conversion rate chance.
2. DO NOT USE SPAM WORDS
Many email providers automatically filter spam emails and send them directly to the spam folder. Try to avoid words like “Free”, “Claim”, “Buy” or “Chance” and use spam checkers such as Subjectline.combefore sending your emails.
3. TIME IT RIGHT AND USE GEO-LOCATION TO INCREASE PERSONALIZATION
Due to the high amount of spam email that people get these days, most recipients hesitate to read or open emails that come from unfamiliar senders. Using the name or surname as well as choosing the right time and location is a great way of personalising your emails. This will create a friendly and safe atmosphere that pushes the recipient to open your emails and ill increase your open and click through rate.
You can also segment your lists by location and send them location-specific emails with the latest events or restaurants in their area at the right time for their zone time.
4. ADD PREVIEW TEXT
We include this feature because even so is not in the subject line, it always appears near the subject line, specially on mobile devices. This is a secondary subject line that gives you the opportunity to add more information about your email.
If you don’t set the preview text yourself, your email provider will automatically pull this from the content of your email. You should use it as an opportunity to engage with your audience better and to complement your subject line, so think about something that reads well underneath or next to the subject line that will make your recipient to want to open your emails!
5. DO A/B TESTING
A/B testing is one of the fundamental practices in email marketing today and is what tells you what is working and what’s not. You should constantly be A/B testing your subject lines and changing wording according to your results. This way you will be able to quickly adapt to what your readers like and ensure that your open and click through rates keep going up.