Growing a healthy and effective email list is the best way to run successful email campaigns in the future. This way you are ensuring communication with the people who are truly interested in your products or services.
An email list tends to depreciate by 22.5% every year due to people changing their email addresses, misspelling their email while subscribing or simply unsubscribing to your list. For this reason, you should always be aiming to grown your email list organically to ensure future successful email campaigns.
Once said, don’t let this pull you off! After all, email is still the number one communication channel between you are your clients.
1. SIMPLE AND COOL POPUP
Popups work like it or not. These little and sometimes annoying windows that appear whenever you don’t expect it, are actually the best way to capture email addresses. Some companies have notices an increase of over 65% of new subscribers since using this tool.
You might now be thinking why are they so effective? Well, they are eye-catching, can be triggered at just the right moment and if you do your job right, they could offer specific offers depending on your visitors.
You can also create triggered reminder popups so they show up after your visitors have been visiting your site for a while.
2. CREATE GREAT EMAIL CONTENT
Your content needs to be ridiculously good if you want people to stay subscribed and forward your emails to their friends and family.
Therefore, ensure that you don’t write super long emails. Remember less is more. Direct and simple messages that can make your subscribers act fast (from click on a link, share an email, go to your social media channels or purchase a product).
3. CREATE A LEAD GENERATION OFFER OR FREE GIVEAWAY
People LOVE free stuff and by promoting an online contest you are just giving them exactly what they want!
Once you do this you should start seeing an increase in sign-ups. If your business has many products you could do a free giveaway to the first 50 subscribers to enter your list. Alternatively, if your business is more service orientated you could promote a lead generation offer of a free e-guide for example.
No need to say that all these offers should be promoted throughout all your digital platforms: web, blog, social media and email.
4. PLACE NEWSLETTER FORM IN THE SIDEBAR OF AFTER EACH PAGE OR POST
If you want to remind your visitors to subscribe to your emails without being tiring, you could consider having a subscription form at the end of each post or page to encourage people to get updates related to the content they’ve just read.
If you keep providing good content that your readers keep following and reading, leaving a subscribe form at the bottom is definitely a smart move.
On the other hand, if you are OK with sidebars and not worried of being too repetitive, you can easily create a customized sidebar in less than half an hour with most email service providers.
5. ENCOURAGE SUBSCRIBERS TO SHARE AND FORWARD YOUR EMAILS
Word of Mouth is a great way of doing marketing since it’s free and very efficient. By including social media sharing buttons or “Email to a friend” buttons in your email campaigns you will get access to more people and potential subscribers.
You can also include a text based button at the end of each email where friends or family of your subscribers can subscribe directly to your emails.
6. CREATE MULTIPLE SUBSCRIPTIONS TYPES
Is no secret that people like choice. By offering more targeted content you will improve your click through and satisfaction rates as well as be able to segment your data more efficiently.
7. HOST YOUR OWN OFF-LINE EVENTS
Remember that your events in person such as conferences, meetups, fairs, etc., can help you collect new email addresses. There are some email service providers that allow you to collect more contacts through their mobile email collector such as MailChimp or alternatively you could use email collectors such as SignUpAnywhere.
8. HOST AN ONLINE WEBINAR
Finally, if you offer any type of webinar (free or paid), you should definitely collect all email addresses at registration!
Just remember, there are so many ways of collecting emails online and off-line. You just have to keep your eyes wide open!