According to CNN, Facebook has 1.79 billion monthly active users around the world as of September 30, 2016. The company estimates that it has an average of 1.18 billion daily active users.
This makes Facebook one of the most used social media channels and a valuable tool for you. We have gathered some of the best ways to grow our email list with this tool so you can get started and put them into practice whenever you need it.
1. CREATE A SIGN-UP FORM ON YOUR FACEBOOK PAGE
Converting your current Facebook followers into an engaged email list is easy. All you need to do is create a button or CTA that allows you to subscribe or sign up to your newsletters. To do this, you will previously need to create a special landing or subscribe page that allows your followers to opt-in to become an email subscriber.
If you don’t want people to leave your Facebook page, you can also create a “Subscribe to our Newsletter” tab so they can opt-in to your list without having to leave Facebook.
2. MAKE IT THE THEME OF YOUR COVER PHOTO
This is the top photo at your page and often is the first thing that anybody will see. You can use this space to support the button underneath by placing an arrow in the picture or simply by creating supporting text that will encourage people to click if they want to stay in touch through email, as well.
Another way of redirecting more people to this email registration page is to offer a free e-guides or products in exchange of their email address.
3. RUN A CONTEST
We don’t say this enough! People LOVE free stuff and this is an excellent way of collecting email addresses through Facebook. You just need to select a product or service that you could give away and voilá, people will start subscribing instantly to receive their freebee!
This effective way of gaining email addresses is also a great opportunity to engage in real time with them, so don’t forget to automate your emails so customers can receive straight away welcome emails and valuable information.
4. HOST AN EVENT
This could be a physical event or an online webinar for example, and it depends on your type of business.
An event is a great way to connect with potential customers as well as closing deals and collecting email addresses.
5. SHARE YOUR NEWSLETTERS
This is a great way of showing your followers what they will be receiving if they opt-in to your newsletter list. Many email service providers offer you the option to share your emails on social media channels such as Facebook, LinkedIn or Twitter so your followers can view them as well as share them with their own contacts.
If feel like you need a hand with designing your newsletters feel free to give us a shout, our team of designers and developers will work their magic on them!
6. RUN FACEBOOK ADS
This is a paid option which might not work for everybody but if you have an advertising budget is something that you should consider!
Ads allow you to be selective and to promote posts that will create action and give you better results. With Facebook ads, you will be able to target the right people as well as location, language and many other features.