6 ways to create content for lead gens

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Are you struggling to get fresh topic ideas? Don’t worry we are here to help!

To build a strong content strategy you need to be able to experiment and rest new types of content. Your readers might love your posts, but that doesn’t necessarily mean that they won’t like more or prefer other content that you could create/update.

Fresh and localized copy can help you reach and attract new people and is likely to generate better leads.



These are a popular type of offer used to generate more leads and become a reference in your industry. All you need to do is choose a topic that will be of interest to your potential customers and create an amazing e-guide, book or cheat-sheet ready to download.

The content should be short, direct and concise. Your subscribers might use them as quick references so the more visual the better.



Hosting a webinar can surprise you and produce loads of interested and excited customers to be. Their success will depend on whether it offers anything valuable to your potential customers.

If that’s the case, everybody will happily give you’re their contact details while you provide them with quick hints, tips and real life examples of your expertise.



People LOVE free stuff and that’s why contests are a great tool for generating leads. They are also a great way to engage with your customers and driving traffic to your website. You can run them on your website or any of your social media channels such as Facebook, Twitter or Instagram.

To enter a contest, they will have to both follow you on your social media channel and fill out a form.


Real-life events let you interact and learn about your potential leads in a whole different way. It’s more personal and allows your subscribers to put a face to your business. Good events are ridiculously effective lead gen tools while they also build your brand and business image.

Promote your event for additional visibility, create an event hashtag or live blog or tweet the event and after the event is finished don’t forget to upload nay photos, articles or videos for your audience as well.


Podcasts are a voice to your brand and a good way of building an audience and establishing you as an expert in your field. Setting this up could be relatively cheap and to convert your listeners you just need to ask them to subscribe for updates or news.


This series are sent specifically to subscribers who had opted in to receive them while, subscriptions are dedicated to customers who want to follow your updates or business blog. The last one could potentially drive more traffic to your website and also become a major source for lead generation.

The way to convert these visitors looking for content is to simply ask them for their email address in return for sending them new blogs regularly. You can make it easier for them by creating a newsletter form in the sidebar of after each page or post as mentioned in our previous post.

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